This morning, to strengthen the communication and cooperation among the members of Xiamen All-region Promotion Alliance, and to enhance the role of new media in the new era, under the guidance of Xiamen Tourism Development Committee and hosted by Xiamen All-region Promotion Alliance, "Liaison Training and Exchange Activity"  was held in Lianfa culture and innovation community, Huli Street. Alliance members from Xiamen Olympic museum（XOM）and a number of tourist attractions participated.

   The organizers invited Ms. Yi ,Wang, doctor of Communication University of China and teacher of Huaqiao University, to share innovative ideas on new media operation. The sharing covered data analysis and various cases which inspired the changes in marketing concept of new media in the new era.

   As the first Olympic Museum in China, and an independent international non-profitable organization, through participating in the training activity, it will be helpful for XOM to make better use of new media in the new era, to promote the Olympic culture and spirit in a better way.